On The Rise >>> JENNY BIRD Leading jewelry designer, Jenny Bird, founded her eponymous line in 2008. Bird is a natural creative with an intuitive sense for trends and an eye for beauty and design. A cult-favourite among IT girls and celebrity stylists, the brand has experienced explosive growth with her bold, modern designs carried in leading fashion retailers worldwide. 

JENNY BIRD in a few words…

Modern, authentic, approachable, intuitive.

On how it all started…

I initially started off in the marketing world after undergrad. During that time in my life, I realized my innate desire to create and build something. I’ve always had a love for handbags, as well as vintage jewelry, so starting a handbag line was a natural fit. Then, the recession hit in 2008 and at that point in time, no one was purchasing designer handbags. I redirected and recognized that the hardware I was incorporating into my handbags was what really lit me up. Designing and creating jewelry has been the most intuitive, deeply inspiring and effortless process that I have ever known. 

Describing JENNY BIRD to new friends and faces…

Spirited, cool, design-led jewelry. Each piece is clean and beautiful to the eye, created with an attitude towards personal style and modernity. Produced in the highest quality, with a level of sophistication and sold at a fair price. 

Do you find it difficult to ‘turn off’ from your business and relax?

This new normal has made it harder than ever to carve out me-time mostly because the office was my separation from home life and mom mode. Working from home means my kids always have access to me. That said, I do have a great team that I lean on now more than ever. We’ve grown so close over the last four months even though we’re completely distanced and all working apart. Exercise gives me clarity and endorphins so I really try to carve out time for that each day no matter what. 

“You don’t have to have everything figured out. Stop and take a step towards what you want and think the company will look like. You’ll learn and seek out so much along that path, which will then shape and shift what your business soon becomes. If you never give up, you can’t fail. Also, be kind. You never know what someone is going through behind the scenes – kindness and compassion go a long way. ”

Best resale find…

A few years ago, when I was in Hong Kong, I stumbled upon this fantastic thrift shop and I found these incredible vintage 70s Givenchy eyeglass frames. I still wear them. To me, vintage and thrifting is so sentimental, they’re keepsakes and mementos. 

What does a perfect day off look like for you?

Starting every day by meditating – even if it’s just for 10 minutes to get myself centred.  Getting outside in nature, immersing myself in a forest, a long hike. Sitting outside in the early evening, catching up with friends.  

What to expect in JENNY BIRD’s future…

Economic empowerment is at the heart of everything that we do at JENNY BIRD. I am committed to helping raise others up through our craft and our brand’s community. JENNY BIRD is a National Partner of Dress for Success Canada. We continue to work with them on raising awareness and funds whether it be through new campaigns, events or Limited Edition jewelry designs. On top of this, we recently launched our pandemic relief initiative called The Everyday Hero Pin. It is an opportunity to honour all of those everyday heroes in our lives – a frontline worker, a grocery store clerk, a kind neighbour, an innovative teacher, a brave child, anyone who holds up our hope. 100% of net proceeds from pin purchases go directly to the YWCA to provide immediate relief to vulnerable women and their children whose health and safety is at greater risk due to the global pandemic.